Sweetshop was completely rebranded with a modern, tone-on-tone aesthetic to elevate the brand. This new look helps Sweetshop products stand out on the shelf at major retail stores compared to other food crafting brands. As a team, we developed an overall style for the brand, including vertical-based photography, tone-on-tone colors, typography, and line based illustrations. I then created packaging templates, color palettes, icons, and art directed most of the photoshoots for packaging.

 

Although only Melt’ems and cake drips are shown here, many products I worked on from the Sweetshop brand have yet to hit stores; pancake and waffle mixes, hot cocoa mixes, Jordan almonds, frosting, cupcake decoration kits, and holiday kits (Fourth of July, Valentine’s Day, Easter, etc.)

 

Photography by American Crafts.